Wednesday, December 11, 2013

Britain’s Ministry of Nudges

Not a conflating of two Monty Python skits, Katrin Bennhold reported at The New York Times.
"A small band of psychologists and economists is quietly working to transform the nation’s policy making. Inspired by behavioral science, the group fans out across the country to job centers, schools and local government offices and tweaks bureaucratic processes to better suit human nature. The goal is to see if small interventions that don’t cost much can change behavior in large ways that serve both individuals and society.

"It is an American idea, refined in American universities and popularized in 2008 with the best seller Nudge, by Richard H. Thaler and Cass R. Sunstein."